Creator marketing for games

Dare them to play.

Get your game seen by the right communities on Twitch, YouTube and TikTok. We bring together creators, challenges, and community rewards to turn your game's best moments into content people want to watch.

I publish gamesBook a demo
I stream gamesTake a Dare

Drops funded by

  • Focus Entertainment
  • Cambio
  • 505 Giochi
  • Team17
  • tinyBuild
  • Furia cruda
  • EA
  • Valanga
  • Nacon
  • Fuoco di paglia

How Dare Drop works

A publisher funds a Drop, creators deliver on Twitch, YouTube, and TikTok, and their communities win rewards.

  1. The publisher

    Brings the game

    Tell us your goals, timing, and budget. We build and run the creator campaign: finding the right creators, shaping the Dares, coordinating rewards, and reporting the results.

    How it works for publishers

  2. The creator

    Takes Dares live

    Accept a Dare and get a free game key plus a tracking link. Play the game your way on Twitch, YouTube, or TikTok and share the link with your community.

    Your first Dare, step by step

  3. The community

    Get the loot

    When the Dare is done, the rewards go to the community: game keys, DLC, in-game rewards. The publisher sees every minute of it.

    Dare a creator yourself

Recent Drops

All results
Warhammer 40,000: Space Marine 2 gameplay

Case studyFocus Entertainment

347 creators took Space Marine 2 to 37M watch minutes during launch

871 streams and 281 Dares, with 12M watch minutes in a single week.

Remnant 2 gameplay

Case studyGearbox Publishing

Remnant 2 finished 493% over target

7.9M impressions across YouTube, TikTok and Twitch. 95% of creators want the next Drop.

The Wandering Village gameplay

Case studyStray Fawn

The Wandering Village got 10.4x the watch hours per dollar

123 creators and 778% of target, compared with the industry average.

Obblighi

A Dare is a challenge a creator takes on to show off the game. Here are some examples from past Drops:

  • Pozione Artigianale

    Cosplay di un personaggio del gioco

    Taken on by MangledMelzy

    Miglior bundle di giochi tinyBuild (5 chiavi Steam )

    MangledMelzy: Cosplay as a character from the game

  • Dune: Guerre delle spezie

    Vinci una partita creando un solo tipo di unità militare

    Taken on by DuendePablo

    Conan Exiles Chiave di Steam

    DuendePablo: Win a game while only creating one type of military unit

  • Metallo: Hellsinger

    Trascorre il 50% del tempo con una Furia 16x

    Taken on by BTMC

    Conan Exiles Chiave di Steam

    BTMC: Spend 50% of the time at 16x Fury

  • Operazione: Tango

    Do your best hacker impression

    Taken on by Charvana

    Operation: Tango Chiave Steam

    Charvana: Do your best hacker impression

  • Ombre del dubbio

    Crea più di 20 connessioni di thread e ricrea il meme di Pepe Silvia

    Taken on by Hean

    Fireshine Games social media shoutout

    Hean: Create over 20 thread connections and recreate the Pepe Silvia meme

  • Cripta del NecroDanzatore

    Canta con il negoziante

    Taken on by CocoConfession

    $20 pledge from chat

    CocoConfession: Sing with the shopkeeper

One Drop, two screens

The publisher watches the Drop come in live. The creator gets a key, alongside content prompts from dares and what they can win for their community.

What publishers see

Example report, demo data
Demo DropPerformance for this campaign.
From
Mon, Sep 14 2026
To
Wed, Oct 14 2026

View Minutes211K

0100K200K300KSep 14Sep 21Sep 28Oct 05Oct 12

YouTube Views765K

0500K1MSep 14Sep 21Sep 28Oct 05Oct 12

TikTok Views1.4M

0500K1M1.5MSep 14Sep 21Sep 28Oct 05Oct 12

Dares Completed503

0200400600Sep 14Sep 21Sep 28Oct 05Oct 12

Content Created

  • Twitch317
  • YouTube190
  • TikTok127

Audience

  • Twitch2.3M
  • YouTube1.3M
  • TikTok630K

Figures cover the last 30 days. The dashboard updates every 30 minutes.

What creators see

Example Dare
Duro

Chaos within, Chaos without

Reach wave 25 in the new Chaos Siege mode - in any Lethal or Absolute difficulty

Warhammer 40.000: Space Marine II - Steam (in tutto il mondo)×1

Remaining129 / 254
Accetta la sfida

Choose your side

For publishers

Put your game on hundreds of streams.

  • Get help setting up Dares and rewards.
  • Creators who fit your game take them on.
  • Every stream, video, clip, and view lands in one report.
Book a demoFor publishers

For creators

Get sponsored to play.

  • Accept a Dare, get a free key and your tracking link.
  • Stream it on Twitch, YouTube, or TikTok.
  • Give your community the rewards and earn points on eligible Drops.
Take a DareFor creators
Dares completed
90,000+
Rewards gifted to communities
180,000+
Impressions
970M+
Games supported
400+

A selection of Drops

Numbers from published case studies.

All case studies

Most watched

  1. Space Marine 2
    Focus Entertainment    37MWatch minutes
  2. Eiyuden Chronicle
    505 Games    3.7MWatch minutes
  3. Turbo Kid
    Outerminds    2MWatch minutes
  4. Darktide
    Fatshark    1.26MOrganic watch min

Most creators

  1. Space Marine 2
    Focus Entertainment    347Creators
  2. Eiyuden Chronicle
    505 Games    168Creators
  3. Darktide
    Fatshark    136Creators
  4. The Wandering Village
    Stray Fawn    123Creators

Beat the target

  1. Aliens: Dark Descent
    Focus Entertainment    1,108%Of targets
  2. The Wandering Village
    Stray Fawn    778%Of target
  3. Remnant 2
    Gearbox Publishing    493%Over target
  4. Turbo Kid
    Outerminds    7xTarget watch time

Games that dropped

From Focus Entertainment, Team17, Funcom, tinyBuild, 505 Games, Nacon and more.

In 2 months I increased my average CCV by 5x!
itsTsubakiTwitch creator

Clip & Guadagna

Not streaming? Clip it.

Clip a creator's best moment, post it on TikTok or YouTube Shorts, and earn as the views grow.

A Remnant 2 stream on Twitch

In direttaRemnant 2

48.2Kviews

Example ShortYou 90%Streamer 10%

  1. Clip a stream or video

    Pick a Drop and clip a moment from a creator who has Clip & Earn turned on.

  2. Post it as a Short

    Edit it and post the clip from your own TikTok or YouTube account, linked to Dare Drop.

  3. Earn as it grows

    Paste the link on the Drop page. After an account review, you earn points as the views grow, with no cap per clip while the Drop's points pool lasts.

Start clippingFind a Drop to clip

Streaming on Twitch? Turn on Clip & Earn in your Dare Drop settings and get 10% of the points every clip of yours earns.

Questions

Publishers

Che cos'è una goccia?

A campaign for your game on Dare Drop: the Dares creators can take, the keys and rewards behind them, and the dates it runs.

What does a Drop cost?

Every Drop is scoped to your game, your goals and how many creators you want to reach. Book a demo and we will price it with you.

Which creators take part?

Creators on Twitch, YouTube and TikTok who fit your game. Many come back: Focus Entertainment's Drops brought back 2,552 repeat creators.

What do we get back?

The streams and clips, plus the watch minutes, impressions and content behind them, in one report.

Creatori

How do I take a Dare?

Sign up, connect your channel and accept a Dare. You get a key for the game and a tracking link to share with your community.

What do I get?

A free key, rewards to give away to your community, and points on eligible Drops.

How do points work?

Points are in beta for Twitch Partners with a 30-day average above 50 viewers. Stream at least 2 hours, use your Dare link and put #DareDrop in the stream title.

What is Clip & Earn?

Clip creators you like, post the clips to TikTok or YouTube Shorts, and earn points as they get views.

Your move.

Publishers bring the game. Creators bring the stream.

I publish gamesBook a demo
I stream gamesTake a Dare