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Cataloguing our expertise in influencer marketing, one Drop at a time.

A small desk with a monitor, chat bubbles and a clock in violet glow, linked by a pink bridge to a wide teal network of stream windows.

gaming influencer agencyNovember 6, 20262 min read

Gaming Influencer Agency vs. In-House: What Publishers Need to Know

Should you run creator outreach yourselves or bring in a gaming influencer agency or platform? What actually differs, including the case against hiring anyone at all.

video game marketing
Video Game Marketing 101: A Practical Guide for Indie Studios
A practical map of video game marketing for indie teams on their first launches: what the Steam page, community, press, creators and paid ads each do, and when to rethink the game itself.
gaming influencer marketing
Gaming Influencer Marketing: A Guide for Indies
How indie and mid-size studios can make gaming influencer marketing work: launch windows, realistic timelines, and what Drops with budgets under $10k have delivered.

A collage of games that ran Drops, including Space Marine 2, GTFO, Grounded and Golf With Your Friends

GuideJuly 30, 20257 min read

How gaming brands are winning with influencer marketing

See how top gaming brands like Focus Entertainment, Avalanche, Obsidian and EA succeed with influencer marketing. Strategies, case studies, and how to measure what creators deliver.

Keep learning

Libri di gioco
A plan for every stage of your game
From first trailer to DLC: when to bring creators in, plus playbooks for Twitch, TikTok and YouTube.
Strategia
Influencer marketing where everyone wins
How Dares turn launches, updates and sales into content that keeps creators coming back.
Case studies
22 Drops and the numbers behind them
Space Marine 2, Remnant 2, Aliens: Dark Descent and more, from pre-launch to the long tail.